You might be a market researcher if . . .
By Melissa Pepper, PRC1. You wouldn’t dream of throwing a party without big bowls of peanut M & M’s.2. After a movie, a meal, even a religious leader’s sermon, or dare I say, sexual encounter, you...
View ArticleMy Experience on the Spring Conference Circuit
By Annie Pettit, Ph.D.Social media research is a brand new concept for many researchers, and with that in mind, I set out on a social media road show in an attempt to spread the knowledge and grow the...
View ArticleBreaking Promises
By Paul Kirch, PRCWe’ve all done it, in some form or fashion. We all hate it when it’s done to us, but almost always, it’s something out of our control when we are the ones doing it. Breaking promises...
View ArticleSmall Things, Big Impact
By Paul Kirch, PRCHave you ever heard the phrase that everyone in business is a sales person? If you’re touching customers in some capacity or you’re attending business or networking functions, chances...
View ArticleThe PRC Program at Five
By Jeffrey Henning, PRCAsk my four year old what he wants to be when he grows up, and he’ll say “toy seller,” “secret agent” or “actor,” depending on his mood. One thing he’ll never say is “market...
View ArticleThe Market Research Conference Circuit
By Joyce Rachelson, PRCI attend about 20 industry conferences each year. When deciding what criteria to consider when attending the various events, I take a number of items into consideration. First,...
View ArticleMarket Research Departments: The Hero of the Market Research Story
By Kathryn KorostoffDespite all the things market researchers disagree about these days, one thing we all agree on is that the industry is changing. And I don’t mean predictable little evolutionary...
View ArticleWhat Qualities Make a Good CEO?
I received a press release today that lists out the five qualities that make a good CEO. I thought the reasons listed out were interesting and decided to share. The list was compiled by Dr. Linda...
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